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But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.
The deals include sleeve sponsorships, stadium branding and training kits.
Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.
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US-based airlines collected more money for tickets last month than in any August on record, with the Airlines Reporting Corporation (ARC) reporting $9.8 billion in airline sales.
Latest ARC data revealed that US consumers purchased 25.8 million passenger trips in August 2026 (+5%), spending 19% more on air travel than they did a year ago. The average ticket price soared 17% year-over-year to $624, with economy tickets at $569 (+17%) and premium classes at $1,454 (+11%).
August’s totals set a new record for ARC-reported and settled sales, reflecting the continued strength of the U.S. travel market and continued demand,” said Steve Solomon, ARC’s chief commercial officer. “The strong summer trends from June and July carried into August, with travel to both U.S. domestic and international destinations remaining steady from the prior month and above 2025 levels.”
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“So that is the delta we have to close by delivering a better product and better operational intensity in our sports business.”
Bengtsson said momentum from the summer’s World Cup had continued into the second half of the year.
“The World Cup, as you know, is largely a customer acquisition opportunity, and it was also combined with a good turnover period for us,” he outlined. “Yes, that has continued.
